Custom Commentary™ is a patent-pending audio technology platform that provides selectable alternative commentary feeds for live and recorded sports, entertainment, and media events.

The platform allows viewers to remain inside the original broadcast or stream while choosing the voices and perspectives they want to hear — including athletes, analysts, creators, celebrities, comedians, influencers, and fan personalities.

For streaming platforms, broadcasters, leagues, promoters, and rights holders, Custom Commentary™ creates a new engagement and monetization layer by transforming a single event into multiple audience experiences. The platform helps expand reach, unlock premium commentary options, drive event-based revenue, and extend promotion through each commentator’s own audience and social channels.